M·A·C executed a mass flower flash at their Soho, Hudson Yards, and Times Square locations for National Lipstick Day! Each lip display was matched to one of M·A·C’s most popular shades.

M·A·C’s logo, campaign hashtag, and a special QR code were featured at each display. The QR code could be scanned by passersby and led to a landing page on the M·A·C website that was dedicated to National Lipstick Day and had a special promotion.

These larger than life lips created a buzz-worthy National Lipstick Day celebration that was shared across social media and made M·A·C a creative leader for the holiday! As the event ended, floral arrangements from each installation were gifted to customers.