Web Design I UX/UI Design
Costa Brazil is a lifestyle and skincare brand that seeks to create products that are beneficial to the body and the spirit—as well as the earth. My mission was to redesign a UX friendly website that was as beautiful as their products, emphasized the brand's connection to the earth, and prioritized the buyer's journey.
Visit Website here
Art Direction I Video Shoot i Packaging
I helped producing a YSL x Zoe Kravitz instagram takeover to celebrate their Rouge Pur Couture line of lipsticks. The luxury house engaged their followers with an instagram story takeover featuring an intimate beauty interview with Zoe Kravitz.
Art Direction I Webdesign I App Design I Event I Film I Communication
Brief:
Excite New York City with Ferrari's 70th anniversary.
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The teaser video, site and even the design of each display of this Ferrari scavenger hunt are designed to garner social presence for the brand as well as inform guests of the brands heritage. 70 Ferraris were placed in various manhattan locations, encouraging tourists and locals alike to discover the models and their history. The public could find the locations with a geo targeted/map web design, check into locations and post to social to redeem prizes. After the sun sets, users are able to use the site to adjust the lights on manhattan spires, to various hues of red.
ICY PARK
Art Direction I Packaging I Mailer
For the drop of Ivy Park’s collection ‘Icy Park’ in collaboration with Adidas, I helped creating enticing and on-brand gifting mailers for VIPs, influencers and members of the media. The mailers were nothing short of ‘icy’ and gained traction on social media, inviting everyone to become part of Ivy park and amplifying the launch of Beyonce’s new desirable line.
Video: Ben Hagarty
Ice Sculpture: Okamoto Studio
Art Direction I Video Shoot I Microsite
To raise awareness about their Ginzing Moisturizer, Origins worked with 3 major fitness influencers who pushed the campaign digitally and with engaging fitness classes hosted in Herald Square. I helped Origins launching the ambitious #72HourChallenge. I handled the video production, photoshoot, ad creation, and microsite design for this eco-friendly campaign.
Art Direction I Event I Animation
To honor the 12th anniversary of the Veuve Clicquot Polo Classic - Hublot celebrated with a limited edition watch and an exclusive unveiling party at their 5th ave boutique. I helped conceptualizing the creative vision for this event and produced it. Highlights from the party included a custom animated video, a Veuve Clicquot cart, and gorgeously unique floral displays.
Art Direction I Social Media Content I Photo & Video Shoot
I helped with Lancer's Instagram social media strategy for increased engagement and produced all video and photo content that lives on Lancer's digital feeds.
Branding I Packaging I Webdesign
Brief:
Create an experience for users to inform the products benefits, and differentiate its position in the marketplace.
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With a split screen web experience, viewers have an immediate grasp on the newest technology in nail polish: the world first permanent color changing. The visual identity and package design are designed to imitate duplicity, with a bisected type treatment and a a split screen web experience communicates the lasting tonal shift the product delivers.
Art Direction I Photography I Social Content
Brief:
Create social imagery to raise awareness in the US market.
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@InnisfreeUSA social imagery is intended to attract a millennial audience and to build knowledge about K-beauty.
We provide content that’s more closely visually aligned with top beauty influencers than corporations.
In this new approach, consumers will follow the brand not only as fans but in seeking guidance and information about the latest hints, tips, tricks and looks from the beauty world.
As an influencer, Innisfree is an aspirational “in-the-know” friend that is guiding its followers into the world of K-beauty and Korean skincare.
Photography by Lara Jade
Art Direction I Shoot I Social Campaign
I supported beauty-wellness newcomer, Pursoma, in the launch of their new detox line at ULTA. We shot, edited, and created an informative & soothing digital campaign to raise awareness and drive in-store purchases.
Art Direction I Photography I Branding I Events I Social
For VDL's launch in the U.S., the LG Household K-Beauty brand wanted social content and experiential activations that would position it as a creative, disruptive leader among its competitors.
Both experiential activations (Ipsy Gen Beauty & Pop Up) and social assets resulted in 200%+ growth in Instagram followers, and 72% growth in Facebook followers.
Art Direction I Photography
Paid social media campaign for the launch of the Revitalizing Eye Gel.
M·A·C executed a mass flower flash at their Soho, Hudson Yards, and Times Square locations for National Lipstick Day! Each lip display was matched to one of M·A·C’s most popular shades.
M·A·C’s logo, campaign hashtag, and a special QR code were featured at each display. The QR code could be scanned by passersby and led to a landing page on the M·A·C website that was dedicated to National Lipstick Day and had a special promotion.
These larger than life lips created a buzz-worthy National Lipstick Day celebration that was shared across social media and made M·A·C a creative leader for the holiday! As the event ended, floral arrangements from each installation were gifted to customers.
Art Direction
Brief:
Produce assets for the color of the year 2018.
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Created 3 launch videos for Pantone's 2018 'Color of the Year': Ultra Violet - a dramatically provocative and thoughtful purple shade. As well as digital e-commerce assets and social media stills, GIFs and videos.
Concrete Jungle New York
To raise awareness of Hublot’s new Classic Fusion Concrete Jungle NY watch, I helped ideating and producing a 3D animation celebrating New York City and its essence.
